DLSU Marketing Communication Office
Have replies sent to the DLSU MCO
TO: THE DLSU ACADEMIC COMMUNITY
Part of our recent partnership with adidas Philippines is the license to exclusively use the University's registered and applied trademarks to co-brand official DLSU merchandise such as t-shirts, jackets, caps, and jerseys, among others. All other entities are prohibited from the production and the commercial selling of merchandise bearing DLSU trademarks.
As such, please be advised that Jardy Marketing, as a manufacturer of the brand Universidad, is no longer authorized to produce and sell merchandise bearing DLSU trademarks. Please do not patronize their DLSU products, for they continue to deprive the University the opportunity to raise funds that will support efforts to provide more scholarships to the less privileged. Their refusal to abide by the rules of trademark ownership and intellectual property are considered illegal, and therefore, must not be condoned.
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There you go..so from now on forward, please patronize only DLSU sporting products made by Adidas Philippines..not just for trademark issue...it's for a good cause (education advocacy or scholarships for the less privileged!)
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